The Best Times to Post on Social Media in 2024 [New Data]

As a social media marketer or somebody attempting to construct your social media presence, you already know that it isn’t sufficient simply to put up new content material — the instances you put up additionally play an important function.

So, in case you are questioning what the most effective instances to put up on social media in 2024 are, I’ve acquired you coated. In this put up, I’ve compiled among the key statistics from main research on the most effective instances to put up on social media.

Best Time to Post on Instagram

Instagram has surpassed 2 billion monthly users, with most of its base accessing the platform through cellular.

Here are among the most up-to-date and related research round the most effective time to put up on Instagram:

• Based on analyzing 5.5 million social media posts, Buffer states that the most effective instances to put up on Instagram are 7 AM to 8 AM on weekdays.
• According to the identical report, the most effective day to put up on Instagram is Friday. The worst day is on Sunday.
• The worst instances to put up are 11 PM to 12 AM and 1 AM to 2 AM.
• SocialBee means that the most effective instances to put up on Instagram are between 11:00 AM and 02:00 PM on Mondays, Tuesdays, and Wednesdays, and at 10:00 AM on Saturdays.
• According to a SocialPilot research on over 50,000 Instagram accounts, the most effective time to put up on Instagram is between 7 AM and 9 AM.
• Later states that the most effective time to put up on Instagram is 4 AM.

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While posting on the proper time is essential, additionally it is essential to optimize your posts with the suitable caption in order that they attain the utmost viewers. You can use instruments like Hubspot AI Social Media Caption Generator to simply create participating and impactful copy on your posts.

Best Time to Post on Facebook

When it comes to the most effective instances to put up on Facebook, entrepreneurs report nearly equivalent numbers as they do on Instagram.

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• According to Buffer, the most effective time to put up on Facebook is between 9 and 10 AM.
• The finest days to put up on Facebook are Fridays. The worst are on Saturdays and Sundays.
• The worst instances to put up are 4 AM to 5 AM and 11 PM to 12 AM.
• According to SocialBee, the most effective instances to put up on Facebook are between 8 AM and 1 PM on Tuesdays, Wednesdays, and Thursdays.

Best Time to Post on X (Twitter)

After analyzing over 1 million tweets, Buffer discovered that the most effective instances to put up on this text-based social media platform is 11 AM on Mondays and Fridays.

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• SocialBee states that the most effective time to put up on X is between 9 AM and 4 PM on Thursdays and Fridays.
• For higher engagement, SocialPilot suggests posting in the mornings between 8 AM and 10 AM and evenings between 6 PM and 9 PM on weekdays.
• On weekends, it is best to put up between 11 AM to 5 PM.

Best Time to Post on LinkedIn

Roughly 31% of U.S. adults use LinkedIn to community and share their skilled endeavors. It’s no shock that it’s the one social platform to report a weekday as one of many high days to put up.

 

• CoSchedule suggests posting on LinkedIn at 12:00 PM, 10:00 AM, and 1:00 AM.
• The finest days to put up, in accordance to them, are Tuesdays, Thursdays, and Wednesdays.
• The lowest-performing days are Sundays, Saturdays, and Mondays.
• According to Buffer, you will get high engagement if you happen to put up between 9 AM and 5 AM on weekdays.
• SocialPilot states the most effective time is between 10 AM and 12 PM on Tuesdays, Wednesdays, and Thursdays.

Best Time to Post on Pinterest

• The finest instances to put up on Pinterest, in accordance to CoSchedule, are 12:00 PM, 6:17 PM, and 8:02 PM.
• The worst instances are 4:00 AM, 5:00 AM, and 1:00 AM.
• The finest days to put up are Fridays, Tuesdays, and Thursdays.
• According to SocialPilot, the most effective instances to put up on Pinterest are on Fridays at 3 PM.
• On weekends, posting on Saturdays from 8 PM to 11 PM is right.

Best Time to Post on YouTube

82% of U.S. adults use YouTube and knowledge from a 2023 Pew Research study means that its attain is rising. So, how are you going to get the most effective attain on the platform? Let’s dive in.

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• Buffer states that movies shared between 3 and 4 PM on Fridays have a tendency to get the best variety of views.
• According to SocialPilot, the most effective time is between 2 PM and 4 PM on weekdays.
• Sunday is the most effective day to put up, between 9 AM and 11 AM.

While stories and surveys state one factor, YouTube specialists have a barely totally different opinion on the most effective time to put up on YouTube.

This is what Robert Benjamin, a social media skilled with greater than 708Ok subscribers on YouTube, has to say.

“Personally, I’ve discovered the most effective time to put up to be 10 AM – 12 PM, however this may be largely dictated by the connection that you’ve along with your viewers. My advice to anybody importing YouTube content material is that they fight to put up on an everyday schedule in order that their viewers is aware of when to anticipate a video.”

Jensen Tung, a content material creator and entrepreneur with greater than 457Ok subscribers, believes that the most effective time to put up relies upon on your viewers demographic and time zone.

He states, “There isn’t any one-size-fits-all finest time to put up. It relies upon on your viewers’s demographic and the time zone most of your viewers are in … YouTube Studio can present the precise hours your viewers watches your content material. Let that knowledge inform your posting time.”

Best Time to Post on TikTok

Since 2020, TikTok has turn into the go-to short-form video platform for Gen-Z and Millennial customers.

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• Studies by SocialPilot present that the most effective time to put up on TikTok is 10 to 11:50 AM, 2:30 to 4 PM, and 6:30 to 9:30 PM from Tuesdays to Thursdays.
• Hopper states 10 AM to 11 AM mid-week as the general finest time.
• According to Buffer, the most effective time is 2 PM on Mondays, 4 PM on Wednesdays, and 8 AM on Saturdays.

Creating an Effective Posting Schedule

Although every social community sees its engagement enhance at particular hours and days of the week, you’ll nonetheless have to tailor your method to your viewers.

Use this knowledge as a information if you happen to don’t have sufficient knowledge but. Once you start posting repeatedly and have collected knowledge, overview it to decide when your viewers is most lively on the platform and what posting schedule they reply to probably the most.

You might discover that sure content material varieties work higher when posted at sure instances. For occasion, your movies might carry out properly when posting in the morning, whereas your photos might do higher in the late afternoon.

Editor’s observe: This put up was initially printed in 2017, however was up to date for comprehensiveness.