[ad_1]
One of General Motors’ two Super Bowl ads this 12 months will function the Cadillac Lyriq. In this offered screenshot of the Cadillac advert, the Lyriq seems to be within the fictional neighborhood of 1990’s “Edward Scissorhands” film.
GM
DETROIT – General Motors will air two commercials throughout this 12 months’s Super Bowl promoting its all-electric vehicles, the corporate confirmed Wednesday to CNBC.
One of the 60-second ads will function the corporate’s new concentrate on electric vehicles — GM’s first company spot in additional than a decade — whereas the opposite will function the automaker’s luxurious Cadillac model and its upcoming Lyriq crossover EV.
GM is launching the new advert marketing campaign after not too long ago redesigning its corporate logo to higher characterize the its pivot to EVs, including 30 new models globally underneath a $27 billion funding in electric and autonomous vehicles via 2025. The redesigned brand accompanies a new “everyone in” tagline.
“General Motors is creating a movement by making EVs fun, desirable and accessible for people from every walk of life,” GM Chief Marketing Officer Deborah Wahl stated in an announcement. “We’re excited to demonstrate the tremendous energy and enthusiasm behind our EV commitment by showing up big at this year’s Super Bowl with both GM and Cadillac.”
A GM spokesman declined to debate additional particulars of the ads, which can prone to be launched previous to their nationwide broadcasts throughout subsequent Sunday’s Super Bowl LV between the Tampa Bay Buccaneers and Kansas City Chiefs.
Cadillac Chief Marketing Officer Melissa Grady individually stated the model’s Super Bowl advert “will surprise and delight audiences by transporting an iconic piece of pop-culture history into the future.” She stated it should function the Lyriq in addition to the corporate’s Super Cruise hands-free driver assist system. It will likely be Cadillac’s first time promoting through the Super Bowl since 2012.
This will likely be GM’s second-consecutive 12 months of promoting through the Super Bowl. A 12 months in the past, the corporate previewed its all-electric GMC Hummer EV pickup. The 30-second advert featured NBA star LeBron James and teased the new automobile, which is predicted to go on sale this fall.
[ad_2]